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15 Nov, 2025Research

Understanding How AI Systems Cite Sources: A Deep Dive

JB
Josh Blyskal, Head of Research
Understanding How AI Systems Cite Sources: A Deep Dive

Methodology

Our research team analyzed citation patterns across major AI platforms to understand what drives AI to cite specific sources.

We tracked 50,000 queries across ChatGPT, Claude, Perplexity, and Google AI to analyze citation behavior.

Key Findings

Domain Authority Still Matters

High-authority domains receive 3.2x more citations on average.

Freshness is Critical

Content published within 30 days received significantly more citations for time-sensitive queries.

Structure Helps

Well-structured content with clear headings and lists was cited 40% more often.

Recommendations

Based on our research, we recommend focusing on authority building, content freshness, and structural optimization.

These three factors had the strongest correlation with AI citation frequency across all platforms we studied.

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