The Black Friday Index↗
This Black Friday and Cyber Monday, our [Black Friday Index](/black-friday-index), built on 400 million real conversations, revealed fascinating insights about how consumers are using AI for shopping.
We tracked AI-powered shopping interactions across major platforms to understand consumer behavior during the biggest shopping weekend of the year.
Winners and Losers↗
Top Performers
- Electronics brands that invested in detailed product specifications
- Fashion retailers with strong visual content and size guides
- Home goods companies with comprehensive comparison tools
Underperformers
- Brands relying solely on paid advertising
- Retailers with outdated or thin product descriptions
- Companies without mobile-optimized AI experiences
Key Insights↗
- Conversational commerce is real: 47% of AI shopping queries were multi-turn conversations
- Price comparison is automatic: AI naturally surfaces competitive pricing
- Reviews matter more than ever: User-generated content heavily influences AI recommendations